Advertising used to be lawless. Before the government stepped in to protect consumers, brands had free rein to lie, scare, and manipulate their way into people's wallets. There were no "rules of the road", only what worked. And what worked back then was often incredibly shady. Today, these tactics would result in millions of dollars in fines, but once upon a time, they were the industry standard. Here are twelve of the most shocking marketing gimmicks that are now, thankfully, completely illegal.