Posts by Annika Stepanov

Americans are still spending, but the money is increasingly going toward essentials and a few categories people prioritize. 1. Groceries Food remains one of the biggest household expenses. U.S. consumers…

Americans are increasingly choosing smaller options across housing, transport, and everyday spending — and the data shows it’s largely driven by cost pressure and changing consumption habits. 1. Smaller Homes…

The biggest shift in consumer behaviour isn’t just what people buy; it’s how much research and comparison now happens before a purchase. 1. Smartphones Replacement cycles are getting longer. According…