Ever wondered what the super-rich buy when they want to be discreet about their opulence? We’ve taken a deep dive into social media conversations to uncover these “quiet” luxury brands. These are the names that don’t scream wealth but carry price tags only the elite can afford. Join us as we explore the world of understated extravagance and the brands that make the super-rich say, “I’ll take that.”
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“I went with my wife mattress shopping. Duxiana has a shop in my town, so we went. They have less expensive beds, but the minute you lay down on their most premium bed, the first thing that came to mind for both of us was, well, I can see why this is worth $10k. And that was like 10 years ago.”
Have you ever heard of a mattress that costs as much as a car? Well, some super-rich folks have, and they swear by Duxiana. Many users agree that Duxiana is the ultimate in sleeping luxury. This Swedish brand is known for its handcrafted, customizable mattresses that provide an unparalleled sleeping experience. The price tag might make you gasp, but for those who can afford it, it’s a small price to pay for a good night’s sleep.
“I waited years to be able to afford a suit made by one of the leading cutters on Savile Row after reading his blog for almost two decades.”
When it comes to fashion, some of the super-rich prefer a different approach. Some users suggested that the truly wealthy opt for bespoke clothing, and Savile Row in London is the place to go. The tailors on Savile Row are renowned for their craftsmanship and attention to detail. They create custom-made suits, shirts, and other attire for the world’s elite. If you want to dress like royalty, Savile Row is where you should be headed.
It’s no secret that many rich folks like to show off their wealth with designer labels like Gucci, Louis Vuitton, and Balenciaga. However, there’s a class of super-rich individuals who avoid such conspicuous branding. Some users have observed that these individuals rarely wear recognizable name brands and opt for unbranded or subtly branded clothing. While they might sport the occasional high-end belt or purse, the rest of their wardrobe remains brand-less. It’s all about understated elegance for them.
“We admired one vase on a shelf, but were told that it would never be offered for sale — it was too important as part of the island’s legacy & heritage. I think that the way we zeroed in on it somewhow convinced them that we were top art dealers “in stealth mode”. For the rest of the afternoon, we were treated like VIPs. What a day that was….”
If you’re looking for a unique and extravagant experience, an Italian friend arranged a visit to a Murano glass gallery. After the general public cleared out of the public showroom, the gallery’s people took them up some stairs to the “real deal” gallery. There, they found shelves full of breathtaking art pieces. These hidden gems are often reserved for a select few who can appreciate the beauty and artistry of Murano glass beyond what’s on display for the masses.
“They are well known but not a household name.”
John Lobb bootmaker in London is a name known to some wealthy individuals. They create beautiful, handmade shoes that are fit for royalty, celebrities, and rich types. Some users have commented on the exquisite craftsmanship and the exclusivity of owning a pair of John Lobb shoes. If you want to step into the world of luxury footwear, John Lobb is the way to go.
“Jeff mentioned Schaeffers Garment Hotel (in LA) and they are about $400-600 per pair.”
Did you know that Jeff Goldblum was on a podcast and spilled the beans about where he got his jeans? It turns out that they were from a hard-to-find shop in New York that not many people had heard of. Some users discovered that these jeans were insanely expensive, making them an item only the very rich could afford. So, if you’re looking to follow in the fashion footsteps of the super-rich, you might need to do some treasure hunting in New York.
When it comes to super yachts, some users mentioned Amels as a name known only to the super-rich. Amels is one of the best super yacht manufacturers in the world, with over 100 years of experience in crafting these floating palaces. If you’re in the market for a yacht that’s truly a cut above the rest, Amels is the brand to consider.
“I used to have a H&H double in 450/400 and the sales guy said that the circumstance you described was actually pretty common pre-internet. He said that lots of grieving family members couldn’t fathom what those things cost, sell them to some sleazy local gun store for next to nothing and eventually the guns would find their way to his store as pre-owned inventory.”
For those with a taste for opulent hunting gear, Holland and Holland is a name that’s well-known among some users. They specialize in handmade and custom-fitted hunting rifles and shotguns. These weapons come with price tags that are on par with luxury cars, making them the choice of the super-rich who appreciate the finer things in life.
If you have a love for old rococo and baroque design, you might appreciate Zuber & Co. Some users have stumbled upon this store in NYC, and it’s not for the faint of heart when it comes to price. Zuber & Co specializes in crazy expensive wallpaper and room dividers/panels that are the epitome of luxury. If you want to transform your living space into a work of art, Zuber & Co is the place to go.
If you want to sleep like royalty, Frette is a name you should know. Some users have recommended Frette for their luxurious bedding and towels. The super-rich appreciate the exceptional quality and comfort that Frette offers. It might be a bit pricey, but for the elite, a good night’s sleep is worth every penny.
For those who want to take their home entertainment to the next level, Kaleidoscape is the name to remember. Some users reminisce about its heyday during the DVD and Blu-ray era. Kaleidoscape offered a proprietary DVD ripper that could handle 100 discs at a time, reminiscent of the old record players. Their software even matched movie data, providing a Netflix-like experience long before it was a thing. It’s a testament to how the super-rich have always been ahead of the curve when it comes to their home theaters.
“Loewe is quite a classic brand. Or it was. Well known in Spain.”
Lastly, we can’t forget about Loewes, a garden supply store known to some users. While not the most extravagant choice on this list, it’s a place where the wealthy can find top-notch gardening supplies to maintain their lush estates. Even the super-rich need the right tools for their green havens.
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