Some of America’s most successful products almost disappeared before anyone realized how valuable they would become.
1. Post-it Notes
When 3M scientist Spencer Silver developed a weak adhesive in 1968, it was considered a failure because it didn’t stick permanently.
Years later, colleague Art Fry used the adhesive to keep bookmarks from falling out of his church hymnal. The simple idea evolved into Post-it Notes, which became one of the world’s best-selling office products.
2. Keurig Coffee Makers
When Keurig launched in the late 1990s, many people thought single-serve coffee was too expensive and wasteful.
As offices and homes embraced convenience, the machines exploded in popularity and helped create the multi-billion-dollar single-serve coffee market.
3. Pyrex
When heat-resistant borosilicate glass was first introduced for cookware in the early 1900s, many consumers were skeptical about putting glass directly into hot ovens.
Its durability quickly won people over, and Pyrex became one of America’s most recognizable kitchen brands.
4. Crock-Pot
Slow cookers appeared in the 1970s but sold modestly at first.
As more households had two working adults looking for convenient meal preparation, the Crock-Pot became a kitchen staple that remains popular today.
5. WD-40
WD-40 was originally developed in 1953 to prevent rust on aerospace equipment.
It took several attempts before the formula worked—the name literally stands for Water Displacement, 40th formula. The product later found countless household uses and is now sold in more than 170 countries.
6. Nintendo in America
Before becoming a gaming giant, Nintendo struggled to establish itself in the U.S. market after the video game crash of 1983.
The release of the Nintendo Entertainment System in 1985 helped revive the American video game industry and permanently changed home entertainment.