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SOURCES – 10 sales tactics that secretly punish loyal customers

The following sources were consulted in the preparation of the article “10 sales tactics that secretly punish loyal customers.”

  1. Price Discrimination in the Presence of Customer Loyalty and Differing Firm Costs
  2. The Effect of Modes of Acquisition and Retention Strategies on Customer Profitability
  3. The wheel of dynamic pricing: Towards open pricing and one to one pricing in hotel revenue management
  4. Unlocking Market Potential: Strategic Consumer Segmentation and Dynamic Pricing for Balancing Loyalty and Deal Seeking
  5. Customer Segmentation as a Revenue Generator for Profit Purposes
  6. Hotel loyalty programs: How valuable is valuable enough?
  7. Strategic loyalty reward in dynamic price discrimination